About Us

Wild Jasmine Natural Apothecary was founded with a simple mission: to offer you safe, effective, and truly eco-conscious alternatives to conventional bath and body products.

Founder's Bio

Jasmine is the creator and heart behind Wild Jasmine, a Canadian skincare brand born from her personal frustration with watered-down, wasteful “natural” products. While living in London, she began handcrafting her own lip balms, soaps and lotions using pure oils, butters, and locally sourced herbs and botanicals.

What started as late-night kitchen experiments soon evolved into an obsession with purity and performance — creating skincare that actually works while reducing environmental impact. After returning to Canada in 2014, Jasmine launched the product line at farmers markets, where her early customers’ enthusiasm confirmed what she already knew: nature, when left pure, performs better.

Today, Jasmine continues to lead her brand with a maker’s spirit — blending artisanal craft, locally sourced and family-grown ingredients, and sustainability into every Wild Jasmine product. Her mission is simple: to prove that caring for yourself and the planet can be one and the same.

Thank you for supporting small, independent business. I hope you love using these products as much as I love making them for you.

Owner / Formulator